The cult of the one-★ review

Playing the game

Like any many fixed systems, the supposedly fair system of user reviews is horribly broken. The process was ripe for gaming. And gamed it has been. Companies optimize their apps and websites to get you to leave reviews. EA, with their Dungeon Keeper on mobile platforms has optimized this to the extreme:


Clicking “5 Stars” take you to the store to give that rating. While clicking “1-4 Stars”…


Emails, as far as I know, don’t show up as app store reviews. Instead, you get ushered away from app store to some back room where no one knows what was said. That, in theory, leads to more reviews and a higher score. EA’s tactic may have gone unnoticed if it wasn’t for other issues with the game.

“Beating” the system...

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